Channing Tatum can do no wrong in our book. We’ve loved him in every movie he’s ever made, from Magic Mike to 21 Jump Street, Deadpool & Wolverine to Dog. Now, he’s starring as the face of Versace Eros Energy, and we couldn’t be happier. Oh, he also has a comedic-thriller out shortly called Blink Twice, directed by his new ladylove, Zoe Kravitz. Can’t wait!
Channing Tatum as The Archer
Along with the release of this new fragrance to the Eros family, which makes it a trilogy of scents, Versace unveiled a fabulous new campaign video that reimagines archery as a symbol of power, elegance, and modern masculinity. Yep, Channing Tatum embodies that for us!
Donatella Versace was the creative visionary and director for the video, which sees Channing Tatum as the mythological Greek god of love, Eros, in his first campaign for the iconic fashion house, introducing the latest addition to the Eros fragrance collection — Eros Energy, a vibrant new eau de parfum. It’s a dynamic narrative captured by renowned photographers Mert Alas and Marcus Piggott, that sees Channing race against his own arrow through diverse landscapes, each representing the unique essence of the Eros fragrances: the explosive energy of Eros Energy, the refreshing allure of the original Eros, and the rugged strength of Eros Flame. You can watch the video below.
A Versace Love Fest
Donatella Versace describes Tatum as the epitome of the modern Eros, embodying strength, determination, and an undeniable charm.
“He is strong and determined, and at the same time incredibly kind and charming,” Versace notes. “He is the modern Eros—celebrating love, power, and dedication.”
About Eros Energy
The new Eros Energy fragrance was crafted by master perfumer Jordi Fernández. It features a vibrant citrus woody scent inspired by the Mediterranean coastline. The citrus-aromatic scent features notes of blood orange, lime, grapefruit and bergamot and smells like a warm, sunny Italian day. You may wish to pinch it from your man!
