Bvlgari has launched their groundbreaking personalised fragrance experience, Allegra. The ultra-luxe fragrance wardrobe that is 100% customisable. Think bold Italian vibes and dreamy holiday memories.
Devised by master perfumer Jacques Cavallier, the Allegra collection features 11 vibrant eau de parfums and 8 luxurious magnifying essences, designed to be layered and personalised. You start by choosing a signature scent — then dial it up with a magnifying essence like rose, musk, vanilla or sandalwood. The result? A bespoke fragrance that’s totally your own. No one else will smell like you (literally).
Each perfume in the Allegra range is inspired by a different facet of the Italian lifestyle — including Riva Solare, an ode to the endless coastal holiday, to Rock’n’Rome, a romantic Roman rendezvous, Fiori D’Amore,a red rose and Dolce Estasi, a sweet-as-nonna’s-cooking scent straight from the heart of home. There’s also Baciami (aka “kiss me”) for big love energy, Passeggiata for twilight walks, and Fantasia Veneta, pure northern Italian elegance.
The 8 essences, which are powerful concentrations of high quality natural ingredients such as bergamot, myrrh, patchouli, musk, rose, vanilla, neroli and sandalwood are part of the process unique to Bvlgari ,which is the Magnify for More process. This process combines one or more of the essences with one of the fragrances for a truly bespoke effect.
The cabochon-style bottles are a visual mood — sculptural, candy-bright and finished with a fluted base that nods to BVLGARI’s Roman heritage.
This scent experience is no ordinary spritz-and-go. It’s luxe. It’s layered. It’s you in perfume form.
BVLGARI Allegra fragrances are available from $465 each, with Magnifying Essences at $347.
