The fragrance you choose can reveal a lot about your personality and individual identity. It can be a powerful statement, an invisible extension of who you are.
So when we heard The BETTER Brand, a new sustainably led Australian fragrance line, just launched, we were keen to find out more.
BETTER was born from the idea that fragrance could be done differently. It takes a modern approach by uniting fragrance and the skin-loving benefits of body care to deliver the ultimate sensory experience.
The new take on fragrance
BETTER has moved away from the traditional fragrance formula of gender pronouns – that certain scents are for men and others for women. They believe that is your choice, and that it’s time to dismantle these types of restrictions that bind us to convention.
The BETTER Brand offers three gender neutral fragrance collections. Each fragrance is available in Eau de Parfum solid fragrance, fragranced body elixir and Eau de Fraiche mist.
Ocean Wild
Immerse yourself in the fresh, salty air of the beach with notes of Saffron + Coconut Water + Ginger + Sea Salt + Driftwood, taking you to the aromatic beach of your dreams.
Fresh Intent
Remove yourself from the hustle and bustle and find yourself at the local farmers market. You’re surrounded by things that grow and the people who grow them, with notes of Fresh Earth + Herbs + Saffron + Tobacco Leaf + Hints of Tea + Fresh Rhubarb filling the air.
Smoky Notes
Find yourself sharing a grassy hilltop vantage point with your friends, enjoying a mug of mulled wine as you look down on the heaving crowd moving to the notes of Soft Smoke + Suede Leather + Tobacco Leaf + Dry Grass + Wood Notes, You’re bursting with excitement, deeply inhaling the night air.
Sustainably led packaging
The BETTER Brand is making a commitment to tackle the climate crisis by reducing waste and creating a circular economy. Currently, 90% of The BETTER Brand is produced within Australian shores. The remaining 10% is offshore due to Australia simply not manufacturing some small pieces of the puzzle.
BETTER bottles are made from 100% recycled HDPE (High Density Polyethylene). The plastic lids are made from 100% recyclable HDPE plastic, which can be placed into your kerbside recycling bins and can be recycled into more bottles and bags for future use. HDPE is one of the easiest plastic polymers to recycle.
The unique fragrance keepers are made mostly from aluminium, which is infinitely recyclable and can be 100% recovered in the recycling process.
The small pieces of packaging, which are harder to recycle at home, can be sent back to The Better Brand as part of their BOB (Better Off Back) Returns Program.
BETTER products are also available as refills and coupled with a lifetime guarantee on all pumps and sprays, you may never need to buy another bottle again!
You can shop this forward-thinking brand online at www.thebetterbrand.com.au/
