Australian self-tanning success story, Bondi Sands, has launched in Target and Ulta Beauty in the USA. The quintessentially Aussie skincare company is now stocked in 1,200 Ulta Beauty stores nationwide and 1,300 Target stores.
Bondi Sands’ core best selling self-tan product range is available to purchase in-store, including its Self Tanning Foam, 1hr Express, Everyday Gradual Tanning Milk, Aero Self Tanning Foam, Application Mitt, and Self Tanning Face Mist 1 Hour Express.
In the US, Bondi Sands products are already sold in 8,000 Walgreens stores & 7,000 CVS stores, where the brand boasts a 55% & 45% respectively market share in the self-tan category. The brand is also Amazon US’s number one mass self-tan brand in 2021. In 2022, the company is predicted to make AUD$25 million in Amazon US online sales alone. Bondi Sands products can also be found in CVS and Rite Aid.
Shaun Wilson, founder, Bondi Sands, said: “The exponential growth in the USA is a primary focus of our company and we are thrilled to be partnering with both Target and Ulta Beauty in 2022.
“These leading retailers will enable us to connect with millions of more customers across the USA whilst being integral to our overall growth objectives in the years to come.”
London Nielsen Krupski, VP of sales and marketing for Bondi Sands, added: “The Bondi Sands’ launch into Target & Ulta Beauty has been years in the making. This partnership is the next pivotable step in our growth strategy to bringing accessibility of Aussie golden glow to our US community nationwide.
To date, Bondi Sands is stocked in over 40,000+ retail stores worldwide and is the number one self-tanning brand in Australia, New Zealand, the United Kingdom, and the Drug Market within the United States and Canada by market share.
The brand is underpinned by the strong international appeal of the aspirational and iconic Australian lifestyle of sand, sun and sea. Bondi Sands epitomises the Australian way of life in a bottle, providing a confident glow to customers all year round.
Bondi Sands’ products have won a wide range of awards, including the Beautyheaven Glosscar Award – Winner of ‘Best Self Tan’ for six years consecutively, the Allure Best Of Beauty Award in 2021 and the Instyle Best Beauty Buy of 2019.
About Bondi Sands:
Bondi Sands is an Australian self-tanning, suncare and skincare brand. The Australian-born company is the number one self-tanning brand in the world, and the largest manufacturer of tanning goods in Australia.
Bondi Sands has a huge global presence, especially within the Australia, NZ, UK, Europe and USA markets. To date, Bondi Sands products are stocked in over 40,000+ retail stores worldwide. Bondi Sands initially launched with eight products, which has since evolved to close to 120 products ranging from self-tanning to tanning accessories, suncare & skincare.
