Augustinus Bader, the award-winning, science-backed brand for skin, body, and hair care, is delighted to announce its exclusive partnership with luxury fashion house Chloé for the highly anticipated winter 2025 runway show at Paris Fashion Week.
As the official skincare partner, Augustinus Bader brings its skincare expertise backstage with a high-performance regimen designed to hydrate, rejuvenate, and sculpt the skin, creating the perfect base for seamless makeup application and ensuring every model steps out with a flawless, runway-ready glow.
This partnership marks a meaningful synergy between two brands that share a commitment to quality, authenticity, and sustainability. Together, Augustinus Bader and Chloé celebrate effortless sophistication and empowerment, fostering confidence from within to reveal our most radiant selves.
Rooted in a skincare-first philosophy, this collaboration embodies the perfect harmony of cutting-edge science and timeless style, redefining beauty through the fusion of innovation and artistry to create something truly extraordinary.
“Chloé embodies a unique balance of soft strength and natural femininity, sensuality, and lightness combined with independence and freedom. This soft strength is really what I have always been drawn to. For me, the Chloé woman feels real, and that honesty and connection resonate deeply with women across generations. What I love about Chloé is its relatability.” – Chemena Kamali, Chloé Creative Director
“Cool girls feeling like themselves, minimal makeup, radiant and glowy skin with a wash of color on the cheekbones. The key to the glow is the Face Oil from Augustinus Bader, of course! Some girls wore thick layers of mascara that looked a bit messy and care-free, like a young girl experimenting with makeup herself.” – Makeup Artist, Karin Westerlund on the runway look
Exclusive Backstage Skin-Prep Ritual Performed by LB Facialistes
The facialists follow a three-step regimen, using Augustinus Bader’s technique designed to perfectly prep the skin for the runway. The ritual begins with a generous, refreshing spritz of The Face Mist, awakening and revitalizing the skin. Next, Augustinus Bader’s newly launched Hydrogel Face Mask is applied to instantly hydrate, even, and plump the skin while restoring balance and radiance. To complete the routine, a quick yet efficient sculpting massage is performed to enhance circulation, lift, and define the facial contour, creating the ideal canvas for seamless makeup application.
