Antonia Gentry, star of Netflix hit series Ginny & Georgia, is blessed with a head full of curls. Until recently she rarely thought they were a blessing, then along came Aveda’s new be curly advanced™ collection of hair care and now Antonia loves her hair.
Like many others, her path to embracing her natural curls wasn’t always easy as she faced challenges in understanding and caring for her unique hair texture. Antonia discovered the transformative power of high-performance curl care, leading her to celebrate her curls and embrace her natural hair texture. Her curls are well defined and her hair looks healthy and hydrated as well.
The range includes seven products designed to cleanse, condition, prime, and style curly hair and contains vegan curl strengthening peptides derived from hydrolysed pea protein as well as vegetable protein. This increases the strength of the hair strands as well as responsibly sourced keratin.
Antonia said, “I am proud to partner with brand that values both beauty and sustainability.”
About Aveda
Aveda was founded by hair stylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, Aveda creates vegan, plant-powered high-performance products for hair, skin and body using botanical technologies and green chemistry, combining the principles of modern science and the ancient art of Ayurvedic healing.
