As someone who loves makeup, I can definitely say that a good foundation is key to achieving a flawless base. But it can be tough to find the perfect foundation for your skin type and tone, but look no further because KVD Beauty has just released their new Good Apple foundation and its a game changer!

The Good Apple Serum Foundation is a game-changing foundation packed with ultra-concentrated Elastomer Pigments that spread seamlessly over the skin, blurring pores and delivering a maximum-coverage finish with a flawless blend. Infused with antioxidant-rich apple extract to nourish, and quince leaf extract to minimise shine and keep skin looking fresh all-day, Good Apple Serum Foundation covers everything but feels like nothing. Transfer-proof and made for all day wear, make blemishes and discolouration disappear with this extreme long-wear formula that stands up to sweat and humidity with every application.

Packaging:

The new Good Apple Serum Foundation is housed within a luxe recyclable glass bottle with a specially designed pump to reduce foundation waste – a testament to KVD Beauty’s ongoing dedication towards increasingly sustainable packaging.

Suited for all skin types, ranging from oily to dry, Good Apple Serum Foundation is launching with 40 shades, inclusive of 4 shade families: deep, tan, medium and light.

“When we launched the original Good Apple Skin-Perfecting Foundation Balm back in 2022, we were quite literally blown away by the incredible virality and consumer demand we witnessed at launch and in the months that followed,” says Tara Loftis, Global Vice President of Marketing and Public Relations at Kendo Brands. “Now, with the new Good Apple Serum Foundation, KVD Beauty continues to dominate the complexion category, appealing to an expanded consumer market who are looking to achieve a full-coverage finish with a truly lightweight feel. We can’t wait for new and existing fans of the brand and Good Apple family to get their hands on this incredible new product that’s sure to shake up the foundation landscape.”

To optimize application:

  • Best applied with a beauty sponge, apply a thin layer all over the face and add extra product in areas that need additional coverage.
  • A little goes a long way – one to two pumps will cover most faces.

100% vegan and cruelty-free, KVD Beauty Good Apple Serum Foundation (RRP $AU60) is launching with 40 shades and is now available online at KVDVeganBeauty.com, THE ICONIC and in store and online at Sephora.com.au

About KVD Beauty:

KVD Beauty stands for Kara, Veritas, Decora—Value, Truth, Beauty—because your truth is valuable and beautiful. We create high-pigment, high-performance makeup inspired by tattoo artistry, like our #1 award-winning Tattoo Liner. With long-wear, ink-like pigment and needle-sharp precision, it’s the uncontested holy grail of liquid eyeliner. But we stand for more than just performance: Our makeup is 100% vegan and cruelty-free, we care about the planet, and we champion artistry of all kinds—not just makeup. We celebrate the individual through artistic self-expression and limitless creativity. And above all, we give you the tools to live your beauty truth.