Instagram and beauty brands go together like lipstick and leopard print. From lush product shots, interactive campaigns and the odd meme, it’s safe to say following our favourite brands on the socials has become a bit of an obsession.
Brands are not only giving us unprecedented access to behind the scenes videos and photos but also the intel on how to use their products in different ways and sneak peeks of new products. And we are lapping it all up.
Earlier this year, social media agency Rival IQ analysed the top-performing hair, makeup, skincare and nail brands. They surveyed 100 beauty brands between January 1, 2019 and September 30, 2019 on Facebook, Instagram and Twitter, including a selection of brands from Allure Magazine’s 2019 Best of Beauty Awards. Using this data and a weighted formula, they generated an overall engagement ranking for each beauty brand. The top-ranked beauty brands have high engagement rates with average or better audience size and posting volumes.
Overall top 10 beauty brands on social media
- Glossier
- Fenty Beauty
- Huda Beauty
- ColourPop
- PIXI Beauty
- Milk Makeup
- Kylie Cosmerics
- KKW Beauty
- Beautycounter
- Kaja
In a report by Pilotfish Media on “The 2019 Social Influence Index,” examined and curated the most influential brands, with millions of followers across their social channels.
5 most influential beauty brands of 2019 (and total following at time of report)
- Huda Beauty—50,246,498
- Maybelline New York—45,735,845
- MAC Cosmetics—44,766,726
- L’Oréal Paris—42,942,797
- Sephora—40,789,190
It’s safe to say that social media is changing the face of the beauty industry, attracting cult-like followings and serving as a powerful tool to boost brand awareness, engagement and giving us our daily fix of #beautyinspo.
