From luxurious body creams to hydrating body oils, Australian women are investing in products that nourish and pamper their bodies like never before.
In Europe, women are likely to spend as much on body products as we do on gym memberships. Over the past few years, though, Australians have become increasingly serious about body care.
As we continue to prioritise self-care rituals, body care products are taking centre stage as essential components of our daily skincare routines, creating a thriving market for beauty brands to expand upon.
One cosmetics house that has always focused on body care is L’Occitane en Provence. It offers 26 different body moisturisers, as well as body scrubs and exfoliants, massage and body oils, foot care, soaps, deodorants, and bath and shower treatments. In fact, L’Occitane sells one Almond Shower Oil every 7 seconds worldwide. The new L’Occitane Supple Skin Oil is expected to reach similar sales heights as it provides immediate and excellent hydration.
The brand has also recently introduced a new ingredient into many of its product lines: Réotier water. Thanks to its high calcium content, this incredible water helps the skin maintain its hydration barrier and retain moisture – taking skin hydration levels to new standards of excellence.
