On the eve of its 60th anniversary, Paco Rabanne becomes Rabanne. Simplified and more international in spirit, the name change to Rabanne represents a pivotal moment for the fashion and fragrance house, uniting fashion and beauty as one unique signature and lifestyle.
The name change will be accompanied by a new visual identity as well as the launch of the brand’s first-ever makeup collection: a ground-breaking range of high-performance formulas that fuse unexpected shades with fashion fabric-inspired metallic finishes.
Each product is inspired by the codes, symbols and icons of the catwalk, including the iconic 1969 bag and XL link jewellery, creating ultra-desirable pieces for the Rabanne tribe to collect.
Rabanne Makeup will launch globally from 21 August. Australia launch dates to be announced
