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Home Beauty Makeup

Step into Nude by Nature’s new era of clean beauty

by Kamila Ram
25 March 2025
in Makeup
A A

For 15 years, Nude by Nature has set the standard for clean beauty with its innovative use of native botanicals, incomparable formulas, and an unwavering commitment to sustainably sourced ingredients — because not all clean beauty is created equal. Now, Australia’s #1 natural beauty brand is proud to unveil a bold rebrand that matches the premium, modern and innovative power of their formulas.

An homage to Nude by Nature’s Australian heritage, the rebrand introduces a sophisticated new aesthetic, featuring a palette of deep ochres, warm beiges, and soft sky blues — a tribute to the purity and resilience of the Australian landscape that inspires and enriches its nutrient-rich botanicals.

Offering the same clean, conscious and breathable formulations, Nude by Nature remains steadfast in creating breathable beauty that nourishes and protects your skin with every wear. Of the extensive range, 90% of products are completely vegan, and 100% are cruelty- free, toxin-free, and suitable for sensitive skin, with clinically proven results.

At the forefront of this transformation is the iconic Natural Mineral Cover, Australia’s number-one best-selling foundation, with one unit sold every two minutes. The award-winning powder-to-liquid formula, now available in an inclusive 20-shade range, is housed in an elegant, newly designed package — poised to remain the must-have essential for beauty aficionados nationwide.

The renovated Nude by Nature range is now available to shop online at nudebynature.com, and in-store at Priceline, Chemist Warehouse & Big W.

Tags: makeup

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