This Saturday, 17 October, BLOW BAR CO, Australia’s original blow dry bar, will open its newest venue in the recently completed David Jones Elizabeth Street Flagship, located in the heart of Sydney’s CBD. The 90 square-metre blow dry bar will be situated on the second floor amongst women’s fashion and overlooking Sydney’s picturesque Hyde Park.
The announcement marks the first BLOW BAR CO store to open in David Jones and complements the current portfolio of BLOW BAR CO venues in Sydney’s residential areas of Balmain, Waverley and Coogee (inside the Coogee Pavilion, in partnership with Merivale).
Leigh Dole, Founder & Director, BLOW BAR CO, comments: “We are delighted to partner with Australia’s most iconic department store to launch BLOW BAR CO CBD.
“As both brands strive to deliver an unrivalled retail experience, this partnership is a wonderful way to increase our brand footprint into Sydney’s CBD whilst offering the David Jones customer a place to enjoy a blow-on-the-go between meetings, or a retreat for those enjoying a leisurely day out with friends!”
Rachel Duffy-Packer, David Jones General Manager of Beauty said: “We are delighted to welcome BLOW BAR CO to Level 2 of the David Jones Elizabeth Street Flagship. This partnership delivers an exciting and experiential new offering within our stable of the world’s most coveted beauty brands and services. BLOW BAR CO is a truly innovative proposition and one we believe will resonate with David Jones customers.”
The BLOW BAR CO menu will include services such as: blow dry, up-style, makeup, cocktails, champagne and canapés. In addition, the blow dry bar will continue to offer a range of tutorials as well as on-location shoots and private events.
“This year will see BLOW BAR CO celebrate our fifth birthday – and what better way to celebrate than to launch into David Jones Elizabeth Street!” Dole adds.
BLOW BAR ISN’T JUST A SALON – IT’S AN EXPERIENCE.
Escape from the everyday and enjoy some quality daddy-daughter time with BLOW BAR’s special daddy-daughter package.
The 90-minute session, available Sundays to Thursdays, includes a cupcake and juice for her and a beer for dad. You’ll also learn the tricks of the trade in a fun masterclass – including how to do plaits, buns and braids for your little princess while enjoying quality bonding time.
To book, contact www.blowbarco.com.au
