The 90s bob is back, according to major celebs Victoria Beckham, Lily Collins and Kendal Jenner. It’s the perfect mix of nostalgia and modern chic, and we are so here for it.
Revlon Professional stylist and founder of Amos Hair, Nik Goutziotis, says the amount of requests for this look coming through the doors has skyrocketed. Little wonder, with the warmer weather approaching.
“It’s a stylish way to get rid of damaged ends from the winter and provide a fresh, healthy spring-summer look and feel,” Nik explains. “This cut is adaptable, making it suitable for just about everyone, whether you’ve got straight, wavy, or curly hair.
“The beauty of the 90s bob lies in its versatility. It can be sleek and polished for a more refined look or tousled and textured for a relaxed, everyday style. Plus, it’s relatively low maintenance, which is always a win. I’d recommend keeping a good heat protectant close by, particularly if you are using hot tools frequently.”
Try Revlon Professional Coconut Uniq One All-In-One Hair Treatment Spray.
Nik reminds us that hydration is paramount for all lengths of hair.
“It’s key to ensure you get the most out of your new look. I recommend investing in high-quality hair masks like Revlon Professional Restart Recovery Mask.”
The classic 90s bob — Victoria Beckham
To nail Victoria Beckham’s effortless 90s look, ask for a bob cut with plenty of volume and movement. Ideally, you want it to resemble a choppy, French bob.
“For a bold twist, style it with a middle part to give the look extra strength,” suggests Nik. “This versatile cut can also be styled with curled ends for a fuller appearance.
“Have some fun with styling this look! I love using Revlon Professional’s RE/START Volume Body Foam. Apply it to damp hair and then scrunch the strands before running a curling iron over the hair. This will achieve those loose, relaxed waves. Blow dry with a round brush to lift at the roots, then wrap sections of hair around the curling iron. Leave the ends out for that slightly undone effect. A light mist of Revlon Professional Style Masters Modular 2 Hairspray will keep the waves in place while allowing for some natural movement.”
The Laser Cut 90s Bob — Lily Collins
Lily Collins’ sleek, laser-cut bob is the definition of precision and shine.
“Ask for a blunt cut that hits just below the chin with no layers,” advises Nik. “Think: sharp, clean lines that make a statement. To style, start with damp hair and apply Revlon Professional Restart Recovery Sealing Drops to prep and protect your hair from heat. Blow dry with a paddle brush to smooth strands, then use a flat iron on small sections to achieve an ultra-sleek look. Finish with Revlon Professional Uniq One All-in-One Hair Treatment for a gorgeous reflective shine.
You can also create a soft wave by curling the mid-lengths in wider sections and leaving the ends out. Lightly spray Revlon Professional Coconut Uniq One All In One Hair Treatment and brush through for a gentle wave effect. Alternatively, shift to a side part and softly curl for a voluminous French style.
The Messy Pixie — Kendall Jenner
Kendall Jenner debuted her new look in the latest Calvin Klein campaign, embracing yet another version of the 90s bob. This time, it’a all about layers, texture and length.
Inspired by the pixie cut, this 90s bob has been hailed the “Mixie”. It’s dripping in ‘cool-girl vibe’ and we love it.
“Ask your stylist for a short, choppy pixie with lots of texture and movement,” says Nik. “I’d recommend using Revlon Professional Style Masters 2 Modular Mousse Medium Hold on damp hair. It’s great for adding grit and hold. As you blow dry, use your fingers to tousle and shape the hair, encouraging volume and a “lived-in” look. Once dry, add a little more mousse to help define pieces and add structure without stiffness. A final spritz of Revlon Professional Style Masters Modular 2 Hairspray will keep everything in place while still allowing the hair to move naturally.
