John Frieda has launched a limited-edition John Frieda® Frizz Ease Extra Strength Pink Serum for Breast Cancer Awareness Month. Two dollars from every sale of the limited-edition serum will be donated to Breast Cancer Network Australia (BCNA).
Founded in 1998, Breast Cancer Network Australia is a not-for-profit organisation that aims to ensure that all Australians affected by breast cancer receive the very best care, treatment and support. Funds raised by John Frieda® Frizz Ease Extra Strength Pink Serum will go towards supporting BCNA’s variety of resources for those affected by breast cancer, such as their My Journey online tool and 24/7 online support network.
If you or someone you know is diagnosed with breast cancer, contact BCNA on 1800 500 258 or sign up to myjourney.org.au
John Frieda® Frizz Ease Extra Strength Pink Serum
Since it was launched in the 90s, the Frizz Ease collection has become a household name. Today it is the John Frieda brand’s best-selling range, with one Frizz Ease product sold in Australia every 12 seconds.*
With a powerful blend of John Frieda concentrated Smoothing Complex and Bamboo Extract, this silky serum transforms dry, unruly hair into a frizz-free, more manageable version of itself; one drop, frizz stops! It also repels humidity (to help prevent weather-related frizz), protects from heat, and adds immediate gloss and polish.
About Kao Corporation
Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molten Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe.
- In 2020, a predicted 19,998 women and 170 men will be diagnosed with breast cancer.1
- 1 in 7 women are at risk of being diagnosed with breast cancer by age 85.
- Breast cancer is the second leading cause of cancer deaths in Australian women (after lung cancer).
- BCNA is Australia’s leading breast cancer consumer organisation. They bring together over 120,000 individuals and reach over 70 per cent of Australians newly diagnosed with breast cancer to advocate for, connect, inform and support them on a journey that nobody wants to take.
