There are some beauty products that instantly earn a place in the getting-ready routine, and a good dry shampoo is definitely one of them. It saves time, revives a style and gives hair that freshly done look without having to start all over again with a wash and blow-dry.
Now ghd has just released its first dry shampoo, Once Again, and it is a very welcome addition to the brand’s line-up of hair tools and styling products.
Known as a leader in hair equipment and professional styling, ghd has built its reputation on helping us create salon-worthy hair at home. Once Again takes that idea one step further by helping extend the life of a hairstyle between washes.
‘Professionals have wanted a ghd dry shampoo for years and Once Again finally delivers,’ says Dafydd Thomas, ghd Senior Global Director of Education and Professional NPD.
The lightweight refresh dry shampoo is designed to absorb excess oil at the scalp while reviving the hair and leaving it feeling clean and refreshed. It is perfect for those in-between days when hair is not quite ready for a full wash, but could do with a little freshening up.
Once Again also helps bring back volume and movement, so hair does not feel flat, heavy or dull. For anyone who spends time styling their hair, whether with a blow-dryer, straightener, curling wand or hot brush, this makes it a clever finishing product as well as a between-wash essential. It helps keep your style looking polished for longer, because some good hair days really do deserve an encore.
The formula is gently scented with ghd’s premium signature fragrance, with notes of bergamot and ylang ylang, leaving hair smelling as fresh as it looks. It also has a weightless finish, so the hair still feels soft and easy to move rather than overloaded with product.
As more of us look for products that save time while still helping us feel put together, a dry shampoo from ghd makes perfect sense. It is one of those simple beauty helpers that can make a big difference on busy mornings, after the gym, before a night out or any time your hair needs a quick revival.
ghd Once Again Lightweight Refresh Dry Shampoo is priced at $45 and is available from ghdhair.com and major beauty and hair retailers.
