Celebrity ambassadors and signature scents have long gone hand in hand in the fragrance world. A carefully chosen face can help capture the personality and mood of a perfume, translating its notes and character into something we can instantly recognise.
Two global beauty houses have recently unveiled new celebrity partnerships, bringing together music, fashion and fragrance in campaigns designed to capture attention.
Olivia Dean brings her signature style to Burberry Her
British singer and songwriter Olivia Dean has been announced as the face of Burberry Her Parfum, the latest and most intense interpretation within the Burberry Her fragrance collection.
Dean is known for her distinctive musical style, blending nostalgic influences with a modern, personal sound that resonates strongly with younger audiences. According to the brand, this mix of classic and contemporary energy reflects the spirit of the fragrance itself.
Burberry Her Parfum, $245 for 100ml, is designed to be the boldest and most concentrated version in the Burberry Her range. The scent opens with fruity top notes of cherry and pear before moving into a warm heart of amber and soft florals. The fragrance finishes with rich base notes of vanilla and musk, creating a scent that feels both vibrant and sensual.
The perfume is presented in Burberry’s signature minimalist bottle.
Rosalia fronts the new Calvin Klein Euphoria Elixirs
Meanwhile, Grammy Award-winning singer and songwriter Rosalia has been named the face of Calvin Klein’s new Euphoria Elixirs collection, a trio of fragrances designed to reinterpret the iconic Euphoria scent with deeper, more intense compositions.
Rosalia’s bold style and global influence make her a natural fit for the campaign, which celebrates confidence, sensuality and individuality.
The collection introduces three distinct elixirs, each designed to express a different fragrance personality.
Calvin Klein Euphoria Magnetic Elixir, $208 for 100ml, is a musky vanilla fragrance that blends musk, vanilla and ambretta absolute to create a warm, seductive scent. The perfume is presented in a striking magnetic pink bottle.
Calvin Klein Euphoria Bold Elixir, $208 for 100ml, takes a more confident and powerful direction with an oakwood vanilla composition. Notes of oakwood, vanilla and jasmine absolute combine to create a fragrance that feels daring and sophisticated. This version is housed in a deep purple bottle.
Completing the trio is Calvin Klein Euphoria Solar Elixir, $208 for 100ml, a brighter, more radiant fragrance that pairs mango, vanilla and golden orchid. The result is a tropical yet refined scent presented in a vibrant yellow bottle.
With Olivia Dean representing the modern spirit of Burberry Her and Rosalia bringing her bold energy to the Calvin Klein Euphoria Elixirs, these latest collaborations demonstrate how music, fashion and fragrance continue to influence one another in the world of beauty.
